Kugira ngo kunoze imikorere no guteza imbere udushya, ishami rishinzwe iyamamazabikorwa ry’ikigo ryimukiye ku mugaragaro mu ruganda rushya. Iyi ni intambwe ikomeye yakozwe n’ikigo mu rwego rwo kumenyera imiterere y’isoko ihora ihinduka, kunoza umutungo no kunoza imikorere.

Ifite ikoranabuhanga rigezweho n'ibikoresho binini, iyi nyubako nshya itanga ahantu heza ho gutera imbere mu ishami rya Marketing. Hamwe n'ahantu hanini n'ibikoresho bigezweho, itsinda rishobora gukorana neza, rigatekereza ku ngamba nshya zo kwamamaza, kandi rigakora ubukangurambaga mu buryo bwihuse. Iyi ntambwe ni ibirenze guhindura imiterere y'ahantu gusa; igaragaza impinduka zikomeye mu buryo ishami rikora n'uko rikorana n'andi mashami ari muri sosiyete.

Imwe mu mpamvu nyamukuru zatumye bimurwa kwari ukugira ngo ibikorwa birusheho kugenda neza. Iyi nyubako nshya yagenewe koroshya itumanaho n'imikoranire myiza hagati y'ishami rishinzwe kwamamaza n'itsinda rishinzwe umusaruro. Mu kuba hafi y'inganda, itsinda rishinzwe kwamamaza rishobora kubona ubumenyi bw'ingirakamaro ku iterambere ry'ibicuruzwa n'ibitekerezo by'abakiriya, bigatuma babasha gufata ingamba neza. Iyi mikoranire y'ubucuruzi yitezweho gutuma ibicuruzwa bitangizwa neza kandi abakiriya bakanyurwa cyane.

Byongeye kandi, kwimuka bihuye n'icyerekezo cy'igihe kirekire cy'ikigo cyo kubungabunga ibidukikije no kubyiteza imbere. Iyi nyubako nshya irimo ikoranabuhanga n'imikorere bitangiza ibidukikije, bigaragaza umuhate w'ikigo wo kugabanya ingaruka mbi za karuboni. Iyi ntego ntiyongerera izina ry'ikirango gusa, ahubwo inashimisha n'abaguzi bazirikana ibidukikije.

Mu gihe ishami rishinzwe iyamamazabikorwa ryimukira mu gace karyo gashya, itsinda ryishimiye amahirwe ari imbere. Bafite icyerekezo gishya n'aho bakorera hashya, biteguye guhangana n'ibibazo bishya no guteza imbere iterambere ry'ikigo mu isoko ririmo guhangana cyane. Kwimukira mu kigo gishya si impinduka mu bijyanye n'ibikoresho gusa; ni intambwe ikomeye igana ahazaza heza kandi hashya.